In an increasingly digital world where intellectual property is constantly under siege, can businesses truly safeguard their brands and reputations online? The answer lies in proactive, comprehensive brand protection strategies that address the ever-evolving threats of counterfeiting, cybersquatting, and digital piracy.
Founded in 1999, Markmonitor, an American software company, has dedicated itself to combating these very challenges. Its core mission revolves around developing sophisticated software designed to shield corporate brands from the multifaceted dangers lurking on the internet, including counterfeiting, fraud, piracy, and the insidious practice of cybersquatting. Markmonitor doesn't just offer tools; it provides comprehensive solutions, including the publication of reports that shed light on the prevalence of brand abuse, offering insights into the scope of the problem.
Markmonitors approach is rooted in understanding the dynamic nature of online threats. They recognize that the landscape of online brand abuse is constantly shifting. This is why their solutions include robust domain management capabilities, crucial for securing a brand's online identity, and cutting-edge trademark protection, to ensure brand assets are protected across digital spaces. With a deep understanding of the intricacies of the domain industry, Markmonitor has established itself as a leading corporate domain name registrar, celebrating 25 years of experience. Their expertise extends beyond domain management; they offer comprehensive brand protection solutions, which help businesses maintain their online presence and protect their revenue streams.
The company offers a range of services designed to protect brands, reputation, and revenue from various online risks. These services are particularly crucial in today's digital age, where threats like counterfeiting, cybersquatting, and digital piracy are rampant. To enhance its capabilities, Markmonitor strategically partners with companies such as Corsearch, providing robust brand protection solutions. These partnerships ensure increased visibility into the threat landscape, enabling quick identification and response to protect online channels effectively and optimize the success of takedowns. Furthermore, Markmonitor offers services related to the new gTLDs, including guidance on navigating the application process for a .brand gTLD. For more information, businesses can contact their dedicated DPA.
Markmonitor's strategic partnership with Corsearch is a critical component of its brand protection strategy. Corsearch's solutions are designed to offer enhanced visibility into the threat landscape, enabling more effective responses to IP infringements and optimizing takedown success. By integrating their services, Markmonitor provides a comprehensive approach that addresses the complex challenges of online brand protection, which are constantly in a state of flux. The use of tools like the Trademark Clearinghouse (TMCH) also plays a role. When a mark is validated through the TMCH, brand owners gain access to "sunrise periods" which prioritize registration of their names during the launch cycles for new gTLDs. This gives them a crucial advantage in securing their brand's online presence. The process is not always straightforward, and organizations may face hurdles and obstacles.
The strategic partnership between Markmonitor and Corsearch is a cornerstone of their brand protection services. This partnership provides enhanced visibility into the threat landscape. They prioritize intellectual property infringements, allowing for rapid identification and response, which in turn protects critical online channels and increases the success of takedowns. Markmonitor also helps in the navigation of new gTLDs. By partnering with a dedicated DPA (Domain Portfolio Advisor) brand owners gain priority access to register their names. In 2019, a significant shift occurred with the announcement that Opsec Security, an Investcorp portfolio company, and Clarivate Analytics had reached a definitive agreement to acquire Markmonitor's brand protection, antipiracy, and anti-fraud businesses.
Markmonitor emphasizes the importance of offering dedicated support. Their team is there to assist whenever needed. It emphasizes that clients never have to deal with impersonal call centers. They offer the ability to manage extensive portfolios. With the increasing complexity of online threats like counterfeiting, cybersquatting, and digital piracy, companies require advanced tools and expertise to protect their valuable assets. An example of a common threat is "homoglyph misspelling," which involves replacing letters in a brand name with similar-looking characters. In the example of "markmonitor.com," the "o" is replaced with the umlaut character "," a diacritical mark that could mislead customers. For those businesses looking to establish a .brand gTLD, they can contact their DPA (Domain Portfolio Advisor) for information. Markmonitor's strategic partner Corsearch offers brand protection solutions that increase visibility into the threat landscape.
For those navigating the complexities of new gTLDs, Markmonitor provides assistance. The launch cycle for new gTLDs includes "sunrise periods," which give brand owners priority access to register their names, particularly when their mark is validated through the Trademark Clearinghouse. Furthermore, Markmonitor offers enterprise brand protection. They offer services and solutions that safeguard brands, reputation, and revenue from online risks. The top brands trust Markmonitor to protect their critical assets through its range of security capabilities.
In November 2022, Markmonitor became part of Newfold. Earlier, on November 5, 2019, Opsec Security, an Investcorp portfolio company, and Clarivate Analytics announced a definitive agreement. Clarivate Analytics now handles the Markmonitor domain management business. Opsec and Markmonitor worked on the management of brand protection programs. Markmonitor offers a robust solution to ensure the integrity and online presence of brands. It is very proud of the 25 years in the domain industry as the leading corporate domain name registrar. Markmonitor's services also include brand protection aspects of the TMCH. Chris Niemi, manager of strategic initiatives at Markmonitor, along with Crews Gore, the president of the Brand Registry Group, held a webinar, discussing the details of running a .brand, including the importance of having a ".brand champion."
The evolution of online brand protection has also been influenced by developments in web3. A prime example is the launch of .eth in 2017, where a lack of rights protection mechanisms (RPMs) allowed third parties to register trademarked brand names. Markmonitor recognizes these challenges. They offer solutions that address these risks and help businesses protect their valuable intellectual property and online presence. The combined entity of Opsec and Markmonitor online brand protection will be rebranded as Opsec Online. In todays digital world, organizations must focus on maintaining their integrity and online presence. Markmonitor works with organizations to help them maintain this integrity, providing expertise in brand protection, unmatched security, and dedicated service. They offer domain name portfolio management and brand protection solutions.
At the heart of Markmonitor's operations is a commitment to providing unmatched expertise and dedicated service. They offer comprehensive solutions to safeguard brands, including domain management, trademark protection, and counterfeit detection. This integrated approach helps businesses stay ahead of emerging threats. In the realm of new gTLDs, Markmonitor is prepared to assist businesses in securing their online presence, working through the Trademark Clearinghouse to facilitate priority access to domain names during sunrise periods. Crews Gore, president of the Brand Registry Group and director of domain names and brand protection at Fox, is one of the industry leaders, involved in domain industry for 10 years. Gore has overseen domain portfolio management and brand protection and leads the .fox registry.
| Category | Details |
|---|---|
| Company Name | Markmonitor |
| Founded | 1999 |
| Headquarters | (Assumed to be in the US, as it is an American Company) |
| Core Business | Brand protection software and services |
| Key Services | Domain management, Trademark protection, Counterfeit detection, Online brand protection, Anti-piracy, Anti-fraud |
| Strategic Partnerships | Corsearch |
| Acquired By | Newfold (in November 2022) |
| Acquired by (Brand Protection, Anti-piracy, and Anti-fraud) | Clarivate Analytics (on Nov 5, 2019, with Opsec Security) |
| Domain Management | Clarivate Analytics (Retained this business after acquisition) |
| Online threat types the company addresses | Counterfeiting, Cybersquatting, Digital Piracy, Fraud |
| Focus Areas | Brand protection, Online presence, Brand reputation, Revenue protection, IP infringements |
| Notable services | Helps in navigating new gTLDs, domain management, trademark protection. |
| Years in the Domain Industry | 25 years |
| Webinar Participation | Webinar, which included, Chris Niemi, along with Crews Gore. |
Brand protection mechanisms in the Web3 space are evolving. Markmonitor helps businesses prepare for the challenges. For nearly forty years, brands, institutions, and governments have trusted Markmonitor for these critical services, making them a proven leader in the field. Their expertise in this area is constantly in demand. They provide a service with unmatched expertise, superior security, and dedicated service. Markmonitor's partner, Corsearch, focuses on brand protection solutions that enhance visibility into your threat landscape.
