In a world overflowing with fleeting trends, can a humble strawberry truly stand out? The answer, as it turns out, is a resounding yes, especially when that strawberry is the Mariguette, a variety that has captured the hearts and palates of fruit enthusiasts with its exceptional qualities.
The Mariguette, a remontant strawberry, is celebrated for its exquisite taste profile. Its elongated fruits boast a brilliant orange-red hue and a remarkably sweet flavor. This combination has firmly established the Mariguette as a "premium" variety within the late-season market. The careful cultivation and selection process ensures that each berry delivers a consistently delightful experience, making it a favorite among discerning consumers.
Beyond the Mariguette, the French breeding company Marionnet Label has also made significant strides in the fruit industry, with the launch of the "Pink Star" portfolio, the newest addition to the company's renowned offerings. This strategic move underscores the commitment to innovation and the desire to provide consumers with a diverse range of high-quality products. The "Pink Star" initiative aims to be more than just a brand; it strives to establish itself as a genuine breeding program, with two distinct varieties: The Pandora (PBR MAR 506) and the Gaia (PBR MAR 502).
| Company Name | Earth Market France |
|---|---|
| Type of Business | Socit par Actions Simplifie (Simplified Joint Stock Company) |
| Capital | 745,604 |
| Registered Office | 601 Route de Gy, 41230 Soings-en-Sologne, France |
| RCS (Trade and Companies Register) | Blois (900 725 144) |
| President (as of March 28, 2024) | Agri Finest Company S.A. (Swiss law) |
| Focus | Varietal Licensing, Distribution, and Marketing of Fruits |
| Key Products | Mariguette strawberries, Pink Star (Pandora and Gaia raspberry varieties), and other premium fruit varieties |
| Parent Company | Marionnet Label (Breeding company), Agri Finest Company |
| Website Link | Earth Market - LinkedIn |
The organic specialist, Berrynest, was present at Fruit Attraction 2023 in Madrid, playing a key role in unveiling the new "Pink Star" label. This collaboration highlights the importance of strategic partnerships in the fruit industry. Earth Market, the varietal licensing, distribution, and marketing arm of the French breeder Marionnet Label, is managing the "Pink Star" brand, extending the breeder's influence within the market.
The information available on Earth Market France, including legal, financial, and business details, is accessible via official reports. These reports provide a comprehensive overview of the company's operations, including financial ratings, the risk of default, registered office details, the current and former management teams, and the most recent financial statements. Transparency is a key value, and these reports ensure that stakeholders can access the information needed to make informed decisions.
The latest innovation from Marionnet Label, the "Marvella" strawberry, is another exciting addition to the market. Earth Market, which distributes Marvella, is known for its expertise in varietal licensing and distribution. Earth Market's marketing director, Mathilde Paignat, has explained that "Marvella" has been specifically designed for the French market, offering round, early-producing strawberries akin to the Clery variety, but easier to cultivate. The initial trials have been very successful, with testing in diverse growing environments throughout France.
Marvellas adaptability and early harvest potential position it well to capture a share of the early-season market. The strawberrys shape and performance characteristics make it a strong contender for both growers and consumers.
The "Pink Star" project is an endeavor by Marionnet Label and it is bringing the "Pink Star" brand to life, with two varieties developed from Marionnet Label's breeding program, with the initial volumes arriving in the autumn. The creation of Pink Star is intended to offer consumers a reliable and high-quality product. "We were looking for an excellent fruit and, above all, consistency in taste and regularity in a growing market for small fruits and healthy snacking," is the explanation of this project.
The "Pink Star" project shows that the company is moving beyond a simple branding strategy to launch a breeding program. It represents more than just the brand as it actually represents two varieties: The Pandora (PBR MAR 506) and the Gaia (PBR MAR 502). These varieties are designed with the idea of efficient crop management in mind, they are suitable for all-year-round production. The company is also continuing a legacy of 100 years of experience transmitted to the current team of plant breeders from the Centre de Recherche et d'Innovation Vgtale (CRIV) of Marionnet Label in Sologne.
Marionnet Label's commitment to research and development is evident in its role as the R&D division of the Agri Finest Company group. With a century-long legacy, Marionnet, a breeder and nursery operator, is the founder of the Centre de Recherche et dInnovation Vgtale (CRIV), situated in Sologne, France.
Earth Market markets several strawberry varieties including the Mariguette. The Mariguette's entry into the French market happened seven years ago. The Mariguette is a premium product from the Marionnet Label breeder. It adheres to rigorous specifications set forth by the promoting association, making it a standout choice for quality-conscious consumers.
Among the individuals driving the Earth Market initiatives are Willian Muoz and Mathilde Paignat. Willian Muoz is the contact person from Earth Market, and Mathilde Paignat serves as the marketing director.
The market is changing, with an increasing focus on environmental consciousness and ethical sourcing. This shift is driving a demand for businesses that prioritize sustainability and environmentally friendly practices. This is what the Marionnet label is focusing on, the trend which is going to be the future of the fruit markets.
